Chelsea told to finalise shirt sponsor deal – Kieran Maguire

Chelsea told to finalise shirt sponsor deal - Kieran Maguire

Chelsea must strike a new front-of-shirt sponsorship deal as quickly as possible to avoid “financial and logistical” issues.

That is the view of finance expert Kieran Maguire, who exclusively told Football Insider that kit manufacturers will usually have started production on next season’s kit by now.

Chelsea are still yet to announce a front-of-shirt sponsor for their 2024-25 season.

The Londoners started the current season without a shirt sponsorship before striking a late deal with US-based company Infinite Athlete.

However, the two parties are not set to continue their partnership, and Chelsea are currently on the lookout for a new shirt deal.

Maguire explained that Chelsea’s delays will be causing issues behind the scenes for the club and their kit manufacturers Nike.

Chelsea racing against the clock to strike summer deal

Chelsea’s delays in finding a front of shirt sponsor will cause both financial issues and logistical problems for a senior club of their size,” Maguire told Football Insider’s Sean Fisher.

The manufacturers – Nike – will normally have sorted the design and production will have started on next season’s shirt because there’s always significant supply chain issues to overcome.

Therefore it’s imperative that Chelsea do sort out the issue as quickly as possible.

The Infinite Athlete deal has raised many eyebrows given that effectively a start up company had the resources to provide so much money for this season’s deal.


That lasted less than a season, of course.

So I think there will be a lot of interested observers as to what’s happening with Chelsea and their front of shirt position for 2024-25.

In other news, Tottenham in pole position to sign Conor Gallagher after talks collapse

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